TARJETAS DE NAVIDAD - CHRISTMAS CARD

                                       

TARJETAS NAVIDEÑAS

Las tarjetas navideñas fueron inventadas porSir Henry Cole, en 1843, caballero británico, fundador del Museo Victoria & Albert, pensando en llegar al corazon de sus amistades de un modo mas original.

Debido a la gran cantidad de amigos que tenía, decidió que debía crear un método mas cómodo y masivo de hacerles llegar su cariño en las épocas de fiestas navideñas.

Para tal efecto le encargó al artistaJohn Calcott Horsley, su amigo personal, que diseñara una postal donde pudiera escribirle unos breves deseos de felicidad y posteriormente poder firmar personalmente.

La escena central de la tarjeta mostraba una familia numerosa, sentada alrededor de una gran mesa, brindando. A los lados, dos paneles mostraban dibujos de alimentos y ropa para los pobres. El saludo impreso decía: "Feliz Navidad y Año Nuevo para usted".

Algunas versiones dicen que la imagen de dicha postal fue la de un muchacho con una bufanda roja pero la versión de la familia es la mas fundada.

Un millar de copias litografiadas, coloreadas a mano, fueron realizadas en la imprenta Jobbins en Londres y publicadas por Summerly’s Home Treasury Office.

Se vendieron en aquel entonces, en un chelín cada una y así nació la gigantesca industria de las tarjetas de Navidad.

Las postales que le sobraron fueron vendidas posteriormente en Old Bond Street con un éxito incalculable.

Ya para 1860 mas gente podía afrontar el gasto del envío de tarjetas pero no con tanta calidad.

Abarataron los colores para su impresión y pronto se hicieron moda, creando una nueva industria para artistas e imprenteros.

Para 1880 la industria de las tarjetas navideñas crecía un 10 % por año ,llegando a 11.5 millones de postales sólo durante la semana de navidad, a la entrada del nuevo siglo.

El país mas generador de este estilo de salutación es Gran Bretaña. El ultimo año llegó enviar mas de 2 billones de tarjetas navideñas y es el que envía más cantidad per capita.

Hoy, la industria se ve opacada por el sistema de saludos virtuales que nos ofrece Internet. Pero lo que no cambia es el sentido con el que fueron inventadas.

Desear PAZ, AMOR y PROSPERIDAD para todo el mundo.

CHRISTMAS CARD

A Christmas card (also called holiday card in the U.S.) is a greeting card sent as part of the traditional celebration of Christmas in order to convey between people a range of sentiments related to the Christmas and holiday season. Christmas cards are usually exchanged during the weeks preceding Christmas Day by many people (including non-Christians) in Western society and in Asia. The traditional greeting reads "wishing you a Merry Christmas and a Happy New Year". There are innumerable variations on this greeting, many cards expressing more religious sentiment, or containing a poem, prayer, Christmas song lyrics or Biblical verse; others stay away from religion with an all-inclusive "Season's greetings".

A Christmas card is generally commercially designed and purchased for the occasion. The content of the design might relate directly to the Christmas narrative with depictions of the Nativity of Jesus, or have Christian symbols such as the Star of Bethlehem or a whitedove representing both the Holy Spirit and Peace. Many Christmas cards show Christmas traditions, such as seasonal figures (e.g.,Santa Claus, snowmen, and reindeer), objects associated with Christmas such as candles, holly, baubles, and Christmas trees, and Christmastime activities such as shopping, caroling, and partying, or other aspects of the season such as the snow and wildlife of the northern winter. Some secular cards depict nostalgic scenes of the past such as crinolined shoppers in 19th century streetscapes; others are humorous, particularly in depicting the antics of Santa and his elves.

HISTORY

The first Christmas cards were commissioned by Sir Henry Cole and illustrated by John Callcott Horsley in London on the 1st of May 1843.^[1][2][3] The central picture showed three generations of a family raising a toast to the card's recipient: on either side were scenes of charity, with food and clothing being given to the poor.^[4] Allegedly the image of the family drinking wine together proved controversial, but the idea was shrewd: Cole had helped introduce the Penny Post three years earlier. Two batches totaling 2,050 cards were printed and sold that year for a shilling each.^[5]

Early English cards rarely showed winter or religious themes, instead favoring flowers, fairies and other fanciful designs that reminded the recipient of the approach of spring. Humorous and sentimental images of children and animals were popular, as were increasingly elaborate shapes, decorations and materials. At Christmas 1873, the lithograph firm Prang and Mayer began creatinggreeting cards for the popular market in England. The firm began selling the Christmas card in America in 1874, thus becoming the first printer to offer cards in America. Its owner, Louis Prang, is sometimes called the "father of the American Christmas card."^[6] By the 1880s, Prang was producing over five million cards a year by using the chromolithography process of printmaking.^[1] However, the popularity of his cards led to cheap imitations that eventually drove him from the market. The advent of the postcard spelled the end for elaborate Victorian-style cards, but by the 1920s, cards with envelopes had returned. The extensive Laura Seddon Greeting Card Collection from the Manchester Metropolitan University gathers 32,000 Victorian and Edwardian greeting cards, printed by the major publishers of the day,^[7] including Britain’s first commercially produced Christmas card.^[8]

The production of Christmas cards was, throughout the 20th century, a profitable business for many stationery manufacturers, with the design of cards continually evolving with changing tastes and printing techniques. The now widely-recognized brand Hallmark was established in 1913 by Joyce Hall with the help of brother Rollie Hall to market their self-produced Christmas cards.^[9] The Hall brothers capitalized on a growing desire for more personalized greeting cards, and reached critical success when the outbreak ofWorld War I increased demand for cards to send to soldiers.^[9] The World Wars brought cards with patriotic themes. Idiosyncratic "studio cards" with cartoon illustrations and sometimes risque humor caught on in the 1950s. Nostalgic, sentimental, and religious images have continued in popularity, and, in the 21st century, reproductions of Victorian and Edwardian cards are easy to obtain. Modern Christmas cards can be bought individually but are also sold in packs of the same or varied designs. In recent decades changes in technology may be responsible for the decline of the Christmas card. The estimated number of cards received by American households dropped from 29 in 1987 to 20 in 2004.^[10] Email and telephones allow for more frequent contact and are easier for generations raised without handwritten letters - especially given the availability of websites offering free email Christmas cards. Despite the decline, 1.9 billion cards were sent in the U.S. in 2005 alone.^[11] Some card manufacturers now provide E-cards. In the UK, Christmas cards account for almost half of the volume of greeting card sales, with over 668.9 million Christmas cards sold in the 2008 festive period.^[12] In mostly non-religious countries (e.g. Czech Republic), the cards are rather called New Year Cards, however they are sent before Christmas and the emphasis (design, texts) is mostly given to the New Year, omitting religious symbols.